Shopping more thoughtfully

By Emma Fisher

If you haven’t already seen it, we at Braintree Clothing, have our own mantra ‘Wear Me, Love Me, Mend Me, Pass Me On’. It is all about looking after your clothes, making them last for longer and ensuring that they never make it to landfill – one of the biggest polluters in the Western World.

I’ve listed a few small steps I follow to being a more conscious consumer. Read on for my top thoughtful shopping tips.

1. Buy quality over quantity

As a producer of slow fashion, we make clothing to last, and although you might pay a bit more, it’s not something you’re going to throw away at the end of the season. In the UK an estimated £100 million worth or around 350,000 tonnes of used clothing goes to landfill every year.

2. Make sure you love it!

If you’re unsure about a purchase then why not ask yourself these simple questions… How you will wear the garment? What will you wear it with? Will you wear it at least 30 times? Is it a trend that may go out of fashion or is a classic? Is it made to last? Is it easy to care for?

3. Learn how to repair

With simple techniques like darning and patching no longer being passed down the generations, it’s up to us to go out and seek these skills. Thankfully there’s lots of support out there thanks to charities like TRAID and numerous online tutorials that provide step-by-step help to ensure your clothes last for longer.

4. Spare a moment for the workers

When I see an item of clothing at a particularly low price it makes me think about how it’s been made, who is making it and the conditions they are making it in. We only have to think about the tragic Rana Plaza factory collapse in Bangladesh and many similar incidents to remind ourselves that for every penny squeezed someone is impacted.

For more information on how you can prolong the life of your clothing, or put them to the best possible use if you are going to part with them, check out our thoughtful clothing after care tips.

If you have any thoughtful shopping tips of your own then please let us know by commenting below.


About the Author: Emma is the Marketing Director at Braintree Clothing, one of the top
ten most ethical fashion companies in the UK according ef
to ethical consumer. Originating in Australia in 1995 and now based in London, Braintree is at the forefront of sustainable fashion. Their conscientiously designed clothing for women and men offers a contemporary mix of classic garments and accessories that are desirable, wearable and affordable. Using only sustainable textiles, the range of knitwear, jersey and wovens are made from impeccably soft fabrics, including organic cotton, hemp and bamboo.


This blog was first published on Braintree’s Bthoughtful Blog and is published here with the author’s permission. Pictures are courtesy of Braintree and the Bthoughtful blog.

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